Fixter is an online car maintenance marketplace that connects car owners with independent garages. They make getting your car serviced a breeze by offering a convenient pick-up service right from your doorstep. This means you can sit back and relax while they take care of everything. Initially backed by Axa (Kamet Ventures), Fixter was later acquired by Renault in 2022.
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I joined Fixter as their first full-time growth marketer and was promoted to Head of Growth after a year, joining the senior management team. My primary focus was to drive customer orders and revenue growth. I architected company-wide growth strategies, curated a diverse team of marketers, product managers, growth engineers, agencies, and freelancers, and took ownership of customer insights, the growth roadmap, and the entire marketing spectrum. This included Paid ads (PPC) ,CRO, SEO, PR and TV.
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