I'm a growth marketing leader with 15 years of experience in scaling B2C AI, marketplaces and consumer apps.
My expertise includes:
- Uncovering customer insights and crafting go-to-market strategies
- Full-stack marketing with a focus on paid ads, conversion funnel optimisation, CRM, and SEO
- Building a data-driven, cross-functional growth team
- Pioneering AI to scale marketing operations
Proven track record of transforming startups:
- Haiper (AI video generator) - Scaled to 6M users
- HomeCooks (ready meal marketplace) - Achieved 6x revenue growth
- Fixter (car maintenance marketplace) - 2X revenue, led to acquisition by Renault
Beyond the world of metrics and growth, you'll find me working on home renovation projects, sketching in my notebook, or finding inspiration on hiking trails.
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👍 What I’m good at
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- Craft go-to-market strategy - nail brand's positioning, messaging and use cases.
- Drive sustainable growth - through a mix of channels: paid ads(Meta, Google), CRO, SEO, CRM, social media & community.
- Build a cross-functional growth team - and create a kick-ass culture of testing and learning.
🪂 My Latest Adventures
